Three Things About WordPress Directory Category Descriptions That Most Website Owners Get Wrong

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WordPress directory websites face a persistent challenge that most owners don’t even realise exists. You spend time crafting category descriptions in your admin panel, upload images, and organise everything perfectly. Then visitors land on your category pages and see… nothing. This problem affects popular directory plugins including Directorist, Business Directory Plugin, and GeoDirectory. The descriptions simply don’t display on the frontend, leaving category pages looking […]

Three Things to Say About… Why Your Website Images Are Killing Your Business

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After twenty years of helping small businesses grow, I’ve learned that success often hinges on details that many entrepreneurs overlook. One of the biggest blind spots I encounter? Website image optimisation. While business owners focus on creating beautiful content and perfecting their copy, they’re often unaware that their images are silently sabotaging their success. Here are three critical things every business owner needs to understand […]

Three Compelling Reasons Why Your Website Needs an HTML Sitemap

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Ever clicked through a website’s navigation feeling like you’re lost in a digital maze? You’re not alone. While most website owners obsess over XML sitemaps for search engines, there’s another type of sitemap that’s criminally underused: the HTML sitemap. Here are three compelling reasons why creating one should be your next priority. 1. Transform User Frustration into Engagement Picture this: A potential customer lands on your […]